Meta has also historically struggled to moderate content that is not in English, and in contexts outside the US. Like many other large tech companies, Meta has laid off trust and safety staff members who deal with issues like disinformation and hate speech. The creators were able to exploit a loophole in Meta’s manipulated media policies, which don’t cover faked audio.īut Gregory also worries that even if the board issues binding decisions about how Meta should be approaching manipulated media, it has little power to dictate how much money or resources the company actually chooses to put toward the problem, particularly in elections outside the US.

In Slovakia last week, a fake audio recording circulated on Facebook, in which one of the country’s leading politicians appeared to discuss rigging the elections. Although Meta has joined other tech companies in committing to trying to curb the harms of generative AI, most common strategies, such as watermarking content, have proven only somewhat effective at best. Under its manipulated media policy, Meta says it will remove a video if it “has been edited or synthesized … in ways that are not apparent to an average person, and would likely mislead an average person to believe a subject of the video said words that they did not say.” Meta noted that the Biden video didn’t use AI or machine learning to manipulate the footage.Įxperts have been warning for months that the 2024 elections will be made more complicated and dangerous thanks to generative AI, which allows more realistic faked audio, video and imagery.

Meta said in a blog post that it had determined the video didn’t violate Facebook's hate speech, harassment, or manipulated media policies.

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